Unfortunately, too many marketers are so good at telling it, that we buy into their story thinking it’s our own. (That is their plan.) Our own story involves serving. There may be needs along the way that our culture and… Read More »Marketing really is storytelling
…are not necessarily our own. We think they are, but the majority of the time, they are influenced by outside sources. Those outside sources have an agenda, usually to sell something. It could be an idea or a product or… Read More »The decisions we make
If job creation is such a hot topic these days, let’s create some. Not in the sense of starting a company that makes and sells more widgets, but a completely new job that few or no one else has. Today’s… Read More »Job creation
You don’t have to be outgoing with flags and red, white and blue banners to be patriotic. That’s marketing. What you do have to understand is the land in which we live in (if you do in fact live in… Read More »Patriotic
In some instances, you’re going to find that what you have to sell isn’t for the people you’re wanting to serve. If you have eggs, chickens won’t buy them. They can make their own and they don’t care how awesome… Read More »Selling Eggs to Chickens
Markets are different everywhere you go. In every town. In every state. They vary and it doesn’t necessarily depend on your experience or technique as to whether you’ll appeal the market or not. What will not vary is the consistency… Read More »The worldview of your market (change yours, not theirs)
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