We’ve all got a story. Maybe it’s one of greatness, of defeat, turmoil or recovery. The options are literally endless and the connections it can bring are limitless. So it’s important that you tell it and tell it well. And… Read More »Your story matters
Leaders have stories. They have a beginning, a middle and typically, they are living the end. Or what we see of it. And there’s a reason these stories are shared by the rest of us. Humans are emotional by nature… Read More »How to be a leader in your industry
Traditional advertising is something we have been having trouble with in recent years. We don’t trust it. We have learned to ignore it for the most part. And, generally, we don’t really care what the company has to say about… Read More »1 simple way to build real, deeper connections with your customers
Making a business that’s different is hard. But it’s the hard things that work no matter how ridiculous the idea seems.
The making of a word will come with some funny looks. It will come with some that think something better could have been created or that it never should have been mentioned at all. That’s exactly what we want when… Read More »Quitters, Linchpins and Swamp Family Members
It could mean quality. It could mean service. It could mean a lot of things, but it should always mean great. The thing with our culture today is that anyone can market as premium. It’s a completely different thing to… Read More »Premium
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