What’s the one thing that everyone on this planet cares about more than anything? Hint: Themselves. (okay that was the answer) We look at ourselves first in a picture. We tweet about what we’re having for dinner. We look in… Read More »How to Use The “ME” Complex to Your Advantage
Branding and marketing have been taught for ages. You can find any number of blogs and magazines out there where people explain what it is and the best way to go about doing it for your business. Admittedly, some to a great job of explaining the terms and simple ways of implementing.
But most often, it’s far too complicated. My goal is to make it insanely simple for you.
Today I’m going to introduce a concept that you may have seen before. I took this sketch from one of the ways the Gospel is presented, but I think it works perfectly in terms of what separates us from our clients. So here we go.
First off, I never post on Saturday so you know that this recent news from American Airlines has really bothered me. I also want to note that I don’t believe American or Futurebrand (the design agency partner) is in anyway saying this is the “brand” itself. Companies of this caliber and agencies understand that the brand is much more than the logo. As a matter of fact, my thoughts don’t even really pertain to the new visuals as they look great.
So here we go.
Read More »What American Airlines Seems to Have Forgotten When Launching Their New Brand Identity
Now that we have a clean, fresh and new mindset as well as a few actionable items, it’s time to explore the heart of this series.
For the next few posts, we will go over 3 areas that are core to everything we do.
They are your career, your purpose and your dream. Only when they are all working together will you truly have passion for your work in this world.
People often use marketing and branding interchangeably. They are related, but not interchangeable. Marketing is what we are all doing everyday. It’s the things we are putting into the world for others to see that will give them a view… Read More »The Big Issue with Branding/Marketing
Can you say, holy moly!? I’ve lined up some absolutely incredible guest posts over the course of the next two weeks. I’ll list them out below and activate them as they become available. If you would, please share when you… Read More »Guest Posts GALORE TOUR!
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