Branding

This thing you’re doing, it’s real life.

You know, this thing we’re doing right now, it’s real life. It sounds simple but I would venture to say that you’ve forgotten as did I.

Life

In life sometimes we get caught up trying to make awesome stuff happen for us. Or for others. But either way, we get caught up. And I want you to take a step back for a moment and decide if maybe you’re in that place where you got caught up a bit.

Maybe you’ve forgotten that this is real life. That the things you do on a regular basis can never be taken back, never “redone”, never 100% forgotten.

Don’t get scared and do nothing, but be aware that every minute is only lived once. Make sense?

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Metropolis - Final

What Man of Steel Can Teach Us About Building Better Connections

This is a guest post by Kent Sanders. He teaches music, art and guitar at St. Louis Christian College in Florissant, Missouri. You can find more of his writing, as well as his podcast, at The Artist’s Suitcase blog. You can also connect with him via Twitter.

Last week we saw the release of the highly anticipated movie Man of Steel. I thought it was a fantastic movie, and you should be in for a real treat if you’re a fan of comic book movies.

Superman is the most popular superhero in the world. I’ve read that aside from the Christian cross, the “S” on Superman’s chest is the most recognized symbol anywhere. (I can’t imagine the Apple logo is far behind.)

But what explains his popularity? Is it the story? The costume? The previous versions of Superman we’ve seen on film and television? The thoroughly American nature of the character?

All of those elements play a part in the character’s success. But there is a defining set of qualities in Superman that helps make him the most popular superhero in the world.

His super powers.

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1 thing we need to fix all that’s broken

Beating people up with your ideas isn’t always a good thing. We get tired of it and tune out if we don’t care much or believe in it.

But the funny thing is, we need to accept that to be okay with it. The people that will give us attention are the ones we need. They are the ones that will help us build that small army to thrive today.

Connection branding is no different. I’m beating you over the head with it not only because I want my idea to spread, but because it works.

It works because it’s where we’re at. It works because it’s what this economy needs. It’s what business owners and individuals need to understand over the coming years. It works because it’s simple and gets back to the core of business.

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What I’ve come to understand about connection

What I’ve come to understand about connection is that it’s actually quite simple. It doesn’t require an insane amount of strategy or expertise. It doesn’t require an inordinate amount of time.

As a matter of fact, it requires nothing more than a passion to fill a need in someone’s life. That requires action, of course, but it’s still quite simple at it’s core.

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5 Things I Noticed Immediately About the New G+ (and why you need to join me!)

Today’s a bit different. It’s about a tool that we can all use to help spread our message.

I was floored by the changes that G+ came out with last night (actually just a few hours ago as I write this) and I wanted to share a few of my personal insights with you.

As you know, I’m a designer so visuals, functionality and user experience (UX) and all very important to me. Google in general has made strides in the past few years first making major updates to their gmail platform. I knew they must have finally decided to focus some attention on visuals and UX at that point.

Now, I’m certain of it.

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