The connection economy is taking us all by storm. We are all learning how it works and many are grabbing onto the future while some are struggling to hang on to the past.
I trust that you are looking forward.
Which brings us to an interesting point in history. For the past 100 years or so, the industrial age has had it’s processes and created the way things work into today’s business world. They have done a great job of creating the world we have today, for the most part, and the infrastructure that has been built worked well for many years.
But things have changed.
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If you’re a speaker, consultant or something similar, it’s inevitable that you’re going to need something designed like a book cover, logo or other project. And you need it to be awesome! The thing is, too many people assume that anyone that calls themself a designer is a professional.
In this article, we’re going to explore the factors you need to look at when finding someone to handle your next project. Let’s do this!
Today is the day my awesome launch team has been helping me prepare for! They’ve been awesome at giving me feedback and I want to give a shout out to them all. You’ll find links to all their sites at the bottom of this post so be sure to check them and their blogs out, they rock so much!
So with that, I want to introduce to you the book, The Connection Brand.
The connection economy of today is very different from the industrial one we’re moving out of. Seth Godin has incredible insight into the future. He has long ago dubbed that we were moving into a new economy and many people never saw it. His exact words were “This recession is a forever recession.”
To me, that means something awesome.
It means we get to recreate things. We get to redevelop processes and find new ways for business and life to work. We have the opportunity to do something our world has never been able to do since the beginning of time.
Building relationships are a key to success today.
There is a serious problem with business today. There’s a bad taste in our mouth due to many companies that try push too much on us and sell us their stuff, awesome or not.
There are companies that haven’t figured out that 2013 is different from 1970…and from 2012 for that matter. Some are getting it, most are not.
So I started thinking the other day about what makes me love a company or person so much that I’ll buy anything they put out. I started brainstorming what could possibly be the factor that drove me to make those decisions even if I didn’t really need what they were offering. And I came up with something interesting.
They each have a Super Power. Let me explain.