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6 Essential Tips for Small Business Marketing

We all know that small business marketing can be tough, especially in today’s times. That’s exactly why I’m creating a FREE eBook, 6 Essential Tips for Small Business Marketing, that will give you a high level approach to knowing what you need to look for when starting your next web or marketing project. This post is simply to outline what will be in the book…so read on for the section details and stay tuned next week for the release of the eBook!

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One Small Step to Customer Service Excellence

I recently read the book, Raving Fans by Ken Blanchard (author of Who Moved My Cheese), and it really struck me between the eyes just how crappy customer service actually is. I mean, I’ve always known that when my food is cold or someone is rude in the mall that’s it’s annoying…but I never actually thought about how crappy it is pretty much all around. AND for that matter, how complacent we are to accept it. Our expectations are so low that it doesn’t take much to stand out. Thus the point of this quick post.

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Elements of True Web Design

I’ve often struggled with explaining the difference of design vs. development to clients, friends, family, and generally anyone who isn’t a designer or developer. And that’s understandable as they are not involved in what I am every single day so I don’t expect them to understand.

It’s the same as me not comprehending all the different aspects of construction…and that it’s rare that one single person can do roofing, framing, foundation repair, etc. They’re all connected…but OH SO different. So that said, it got me thinking about the different levels and separation just within the field of “design”.

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