Jared Latigo

I am Jared Latigo, a husband, father and Christ-follower, who's passion is doing things right, doing things intentional and growing every day. I believe that we were all put here for an incredible reason and that our passions are a gift that allow us to fulfill a particular life plan. Also a pretty avid fan of sandwiches.

The power of digging deeper with your relationships and how it will affect your life

The connection economy of today is very different from the industrial one we’re moving out of. Seth Godin has incredible insight into the future. He has long ago dubbed that we were moving into a new economy and many people never saw it. His exact words were “This recession is a forever recession.”

To me, that means something awesome.

It means we get to recreate things. We get to redevelop processes and find new ways for business and life to work. We have the opportunity to do something our world has never been able to do since the beginning of time.

Building relationships are a key to success today.

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2 Highly Important Keys to Pursuing Your Passion Responsibly

This is a guest post from Drew Tewell, author of The Dream Job Program: Get the job you want. You can purchase it on Amazon, or get it for free when you subscribe to his blog. You can also connect with him on Twitter and Facebook.

“The secret to not flaking out on your friends and family while still pursuing a dream is going to work before your world wakes up — that’s what I’ve found, anyway.” – Andy Traub

Do you have something that you love to do, something that you would do for free if you had the money to pay your bills and take care of your other responsibilities?

I love blogging. For me, there is nothing else like it. Writing and connecting with other people are things that I can do all day for days at a time.

But I also have a family and a day job. I have responsibilities that are very important.

We all do.

If you are like me and you are pursing your passion, I’m sure you have had to deal with the tension of doing what you love and also being responsible in the other areas of your life.

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The Hard Truth About What Your Brand Needs to Turn Customers into Screaming Enthusiasts

There is a serious problem with business today. There’s a bad taste in our mouth due to many companies that try push too much on us and sell us their stuff, awesome or not.

There are companies that haven’t figured out that 2013 is different from 1970…and from 2012 for that matter. Some are getting it, most are not.

So I started thinking the other day about what makes me love a company or person so much that I’ll buy anything they put out. I started brainstorming what could possibly be the factor that drove me to make those decisions even if I didn’t really need what they were offering. And I came up with something interesting.

They each have a Super Power. Let me explain.

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quality vs quantity

Sick of the mediocrity? It’s time to take a stand.

There’s just something different about the companies we know and love.

But what is it exactly?

What are they doing that gets us to entranced that we read every word they say and hang waiting for more from them?

And what about the companies we hate doing business with? What are they missing?

There is something there and today I’m going to take a stance on something I feel we need to do in order to move in that direction.

I’m asking you to come alongside me and rethink things a bit. Wouldn’t you like to begin to be on the path to becoming a brand that people love? I know I do.

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separation-from-clients-drawing

A Simple Diagram to Help You Find New Clients

Branding and marketing have been taught for ages. You can find any number of blogs and magazines out there where people explain what it is and the best way to go about doing it for your business. Admittedly, some to a great job of explaining the terms and simple ways of implementing.

But most often, it’s far too complicated. My goal is to make it insanely simple for you.

Today I’m going to introduce a concept that you may have seen before. I took this sketch from one of the ways the Gospel is presented, but I think it works perfectly in terms of what separates us from our clients. So here we go.

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