And you have clearly spoken to me that I’ve been posting way too much. I’m sorry about that and sorry it took me so long to recognize it.
It stops here.
I will be testing as I have in the past and hopefully you’ll stick around for the content to come. It will be the same type of content, but it will be less frequent. We’re going to shoot for 2-3 posts per week and see how everyone likes that. If you have any suggestions, feel free to offer them up.
So here’s your take away that you’ll need for your own business.
[Tweet “For email marketing, open rate is all that matters.”]
But you won’t know what your audience wants until you test it. Sometimes, you’ll fail the test (like I did here). Sometimes you’ll win. But just know that the audience that has given you permission to talk to them has done so with stipulations. It’s not a free for all permission where you get to do whatever you want. So play carefully with one of the most valuable things in our world today…attention.