Podcast

In 1918, a popular children’s clothing magazine noted that pink was a more suitable color for boys and blue, because it is more dainty, is better for girls. So why do we have such strong feelings toward the complete opposite… Read More »Pink is for boys

When it comes to marketing, getting someone to try what we have can be the best way to gain a new customer or fill the need they have.  When it comes to marketing, we need to figure out how we… Read More »First Lesson Free

In a world where we have the option to “reach” millions of people with a single post, why do we actually try?  The truth is, you will likely never reach all of the audience and even if you did, they… Read More »The social media illusion

2007 was a big year for us. Yes, the iPhone came out, but that wasn’t the major change that really happened. The bigger change was how we market our businesses and the simple fact that we’re doing it wrong now. … Read More »The change in 2007

Toothpaste wasn’t always a thing. In fact, it took it thousands of years to be an overnight success.  See if there’s a way you can tap into the habit cycle to help grow your connection with those you seek to… Read More »The minty fresh habit cycle

A story of a purse has a lot to do with your business and who you seek to serve. In this episode, I discuss how one thing leads to another and eventually multiple products are created out of a single… Read More »One thing leads to another