In a world where marketing is all about push push push, what really should be happening is transparency, honesty and generosity. Tell the story of your brand in a unique way and you’ll bring people along for the journey.  Check… Read More »Touchpoints

Laying the Groundwork

Laying the groundwork for your business is incredibly important. And that means everything from the business structure to the marketing.  Today I’m giving you my 6 steps to how I’ve build Cultivate into the brand it is today and exactly… Read More »Laying the Groundwork

Pink is for boys

In 1918, a popular children’s clothing magazine noted that pink was a more suitable color for boys and blue, because it is more dainty, is better for girls. So why do we have such strong feelings toward the complete opposite… Read More »Pink is for boys

First Lesson Free

When it comes to marketing, getting someone to try what we have can be the best way to gain a new customer or fill the need they have.  When it comes to marketing, we need to figure out how we… Read More »First Lesson Free