One of the most important things I’ve done in my life has been to allow my paradigm to be shifted from time to time. And yet, our patterns can be one of the things we hold on to more than… Read More »We Need More Paradigm Shifts
All the great minds in marketing today speak of mattering. Build something that matters to the right people. Create something to where you will be missed when you’re gone. Serve in the places where you’ll matter the most. All true… Read More »What does it matter?
When culture tells you to do something, question it. When the media tells you to think a certain way, question that too. As a matter of fact, it’s a good rule of thumb to question everything. Authority, yes. Processes, definitely.… Read More »A time of questions
Falling is not fun. It hurts. It stings. It makes you feel like a failure. But it’s part of our growth and part of life. If we don’t fall, how will we learn what not to do? How will we… Read More »Falling vs. Failing
Throwing out the spectrum of eCommerce or online only businesses, we come to a very interesting question that arises in my field of work from time to time. I was talking with a lady the other day who runs a… Read More »Small businesses and the state of their websites
The vast majority of us living here in America (or similar) have our basic needs met. Basic needs and then a small warehouse full of wants. And so we have come to confuse the definition of “need” and “want” as… Read More »Necessity
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