What does it matter?

All the great minds in marketing today speak of mattering. Build something that matters to the right people. Create something to where you will be missed when you’re gone. Serve in the places where you’ll matter the most. All true… Read More »What does it matter?

A time of questions

When culture tells you to do something, question it. When the media tells you to think a certain way, question that too. As a matter of fact, it’s a good rule of thumb to question everything. Authority, yes. Processes, definitely.… Read More »A time of questions


The vast majority of us living here in America (or similar) have our basic needs met. Basic needs and then a small warehouse full of wants. And so we have come to confuse the definition of “need” and “want” as… Read More »Necessity