There’s just something different about the companies we know and love.
But what is it exactly?
What are they doing that gets us to entranced that we read every word they say and hang waiting for more from them?
And what about the companies we hate doing business with? What are they missing?
There is something there and today I’m going to take a stance on something I feel we need to do in order to move in that direction.
I’m asking you to come alongside me and rethink things a bit. Wouldn’t you like to begin to be on the path to becoming a brand that people love? I know I do.
But first, a little story.
I kid you not, the other day I was reading a blog, socialtriggers.com and something hit me square in the face. I’ve read it a thousand time before…but this was different.
I’ve felt it before. Seen it before. But I never really grasped it until this particular day.
It was like a literal punch in the face and I was floored that I’d never taken the time to dig deeper. I realized that the quality of content was far above anything I’ve ever created. It was practical, timely, deep, easy to read and seriously engaging.
It also made me want to take action. He even got me to do homework. (What a jerk.)
There are several levels of high quality content and what Derek Halpern offers is just one of them. Actually, his quality is WAY up there!
So I started thinking. What other sites just get me going? What other brands get me thinking and make me all motivated and stuff? (I think in really technical words.)
So I made a list. I categorized them into 4 sections and came up with a term I’m going to introduce today as Connection Branding.
In short, connection branding is the process of how a company or individual uses a super power to build a positive image. A connection brand builds quality relationships with a community through the use of strategic marketing and taking a firm stance on specific issues.
Does that make sense? I’m going to dig deeper into this in the coming weeks but wanted to give you the brief version of it. Keep that in the back of your mind.
The Idea
We need to take a stance on something. We’ve gotta make some changes if we’re going to be able to play in this game of business life.
We need to step out of the “processes” we read about and get out of our ruts. Something has got to give.
Would you agree?
Watch the video…then we’ll chat some more.
If if you watched the video, you know the stance I’m taking. I’m tired of the mediocrity. Can you tell?
And honestly, I don’t care if you don’t agree with me.
This is going to be the start of something new and I hope you’ll agree that it will be for the best. Maybe you don’t want to do the same…that’s perfectly fine. But there’s probably something you NEED to change, so take a stance on that.
In terms of articles, this means a few things for me:
- I will only write 2-4 posts per month on my blog
- All posts will be longer and some will contain video
- All posts will have a definitive practical step at the end
- I will guest post very strategically
What does it mean for you?
Now, you’ve got some homework.
1) Post a comment telling us what you’re going to take a stance on.
2) Tell us why you want to change that one thing. Then commit yourself to it immediately.
3) Share on your status of whatever social site “I’m taking a stance on [insert your stance]! Join me! http://wp.me/p2Xc9W-vh” (Tweet this!)
Looks like you’re really getting a lot out of Social Triggers. Looking forward to hearing more about Connection Branding. Thanks for sharing, Jared!
Yeah. Been reading him for some time but just started hitting me recently. Homework? 😀
You can certainly shoot yourself in the foot if you are posting a lot but the quality is low. I think you want to aim for quality content and a posting schedule that will stretch you just enough to make you work.
Certainly. Anything you care to take a stance on?
I love Derek’s site and his content and I’m with you brother!
yeah buddy! Where’s your homework?
Definitely need to check out social triggers because I see you are passionate about what he’s doing. Thanks for passing the message along.
Fo sho man. But you forgot your homework! 😀
🙂 Oh forgot one part. I tweeted, commented and now I need to state why I want the change. Its solely because I want to change financial lives, and educate on a Profession that can make dreams come true if given a chance.
Nice! You’re a rockstar. 😀 When you mentioned MLM stuff the other day I was kinda turned off. Looking forward to seeing how you progress in removing the bad stigma it has for many people. What would be your best article on that? Post a link here.
Great! see that is the response I like to see. Honesty on the topic because it allows me to study more and be better. You don’t know how great that made me feel by you saying that seriously. I am working on a few things now and will post the link. Its just an education process. Because its so easy to get into, many Novice and Unprofessional marketers ruin it for the Professional. Thanks Jared!
But of course my friend. 😀
I believe Jim Rohn made his first million dollars in Network Marketing. Have you guys ever read or listened to his stuff?
I haven’t. Lincoln probably has though. I know that Warren Buffet is involved in it pretty heavily 😀
I absolutely Devour all Jim Rohn. I have his entire library and I want to follow his path of using the Profession to start a speaking career to help others. Jim is definitely my #1 Mentor.
“Don’t wish that it was easier, wish that you were better.” One of my favorite Jim Rohn quotes. He makes me smile. Lincoln, we’ll have to do a Google Hangout and just talk about Jim Rohn.
I’m a big fan of Derek Halpern too.
I’ve taken the approach of only posting one or two times a week. I believe that’s helpful on many counts. It allows time for good engagement to build around that post. I end up pumping out fewer but better posts – so hopefully more value. And I don’t feel like I’m racing against my blogging schedule.
But in my opinion, I think the source of your traffic is important too. I get a lot of direct traffic – I’m assuming from people who don’t want to subscribe but basically check often. So if I were to update less frequently, I feel like it would be a negative to them.
So what am I going to take a stance on? Will it count if I continue with my stance that I’ve been taking? That is that the time management problems and felt needs we have are really spiritual needs answered by the gospel.
Why do I want to change that one thing? Because it would change lives and change eternity.
I totally missed this comment the other day! Thanks Loren. I agree with the quality of the traffic…I get a lot of direct too. But I feel that it’s better for me personally to slow down on the posting. I’ve fought the 3-5 times a week schedule too much so I have to stop fighting it. To each their own 😀
And yes, you can totally continue with your stance! I’m glad you have one! Thanks for stopping by, you’re killin’ it man!