The bait is what gets us. It’s the “special deal” or the “limited time offer.”
But it can also really easily be the long run, too. It can be the promise of grand things, accolades, income, fame, better relationships; and the list goes on.
The key to not always taking the bait is to first see if it fits in your grand plan.
Better yet, make sure the grand plan you have is the one you actually want because sometimes, the bait causes us to develop our grand plan. And that isn’t a good place to be.