Jump the Gun

Sometimes it’s okay to make a rush decision. Not always. But sometimes.

When we think of the beginning of the year, we all have the best of intentions in mind. And we set goals that we’ll probably never achieve mostly because we give up on them by mid February, if even that long. I’m guilty and I know you are as well.

But this year will be different. I’m not setting goals that are out of reach. I’m not even really setting yearly goals. I’m more or less deciding to work on this life month by month. That way I can tweak things along the way and see where I need improvement or need to scale back.

This isn’t really a post about goals though. It’s more about making a decision. A “rushed” one. I’ve decided that there are few things I know I need to do to get my business moving in the right direction. And in the past I would have tried to plan it out for weeks on end and likely never get around to it. So I’ve elected to make a few decisions on various things that have kept me from growing in the past.

One of the main ones is marketing. And too many people forget that when it comes to their website. So this year, I’m deciding now to commit to a marketing plan. I’ve already outlined the blog/email portion of it for the first quarter of the year. I’ll work on the rest as time allows over the next few weeks. I also came up with a few things that would help me work toward my goal of having a semi-steady income this year. For a freelancer, that’s a huge deal.

So with that in mind, I’d like to ask you what you’re doing for marketing? (Please tell me Facebook is not your plan.) What decisions have you put off for months or years or what commitments have you put on the back-burner? I know you have some. Make the choice today to fix that. Commit to it and make some “rush” decisions on the fly.

And if you need help, let me know. I’d first suggest to make a rush decision to jump on my newsletter. If you liked this article, there will be a follow up to it next week but only my subscribers will get it. You can be one here. 

2 thoughts on “Jump the Gun”

  1. Rush decisions work well when the results rock! I’m with you on ditching yearly plans. For me, it’s about living the day to day. The things I do consistently every day will make the bigger goals happen. And I’m also ditching the guilt of missing one day of consistent effort – today is a new (guilt free) day.

    For me, the marketing effort is focused on two things – guest blogging (more of it) and also directly contacting clients.

    What about you, Jared?

    1. Very true. Last year I neglected what was bringing in cash for something more “fun” that I thought would work better than it did. So I’ve learned from those mistakes and this year it’s back to my “real work.” I’ll continue to dabble in other things but my focus is on growing my web design and marketing business.

      Thanks for stopping by!

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