When it comes to marketing, getting someone to try what we have can be the best way to gain a new customer or fill the need they have.
When it comes to marketing, we need to figure out how we can get people to try our products and services if we’re ever going to be able to serve them. And that means we may have to think outside the box and do something that might not work.
Marketing is about being generous with what we have so that others can see the benefits. It’s not about you. It’s about them.