The making of a word will come with some funny looks. It will come with some that think something better could have been created or that it never should have been mentioned at all. That’s exactly what we want when… Read More »Quitters, Linchpins and Swamp Family Members
When you have features for sale, you’re in a race to the bottom. You have to either have the most or have the best or sell it for the least. Very rarely do we see where more features equals more… Read More »Features, Benefits, Results and Emotion. (And how they work inside your brand)
Last year I spent an inordinate amount of time creating stuff. Content, podcasts, ebooks, guest posts, etc. It was awesome and a great experience. But the problem was that I forgot that I needed to make money. Which, as you… Read More »I’m fairly certain it wasn’t all a waste.
Well. I was right. I was the only one wearing Vans. And brown corduroy pants. And no blazer/jacket/whatever. And comic cards for business cards. See what I’m referring to here. But I have to admit that I did have a… Read More »Recognizing a major shift in business today