I am Jared Latigo, a husband, father and Christ-follower, who's passion is doing things right, doing things intentional and growing every day. I believe that we were all put here for an incredible reason and that our passions are a gift that allow us to fulfill a particular life plan. Also a pretty avid fan of sandwiches.
Unfortunately, too many marketers are so good at telling it, that we buy into their story thinking it’s our own. (That is their plan.) Our own story involves serving. There may be needs along the way that our culture and… Read More »Marketing really is storytelling
There’s this whole big movement about “launching” and “starting” your project. I agree that you have to at some point. But it seems like everyone has jumped on the same ship and they’re all buddy-buddy with the next guy about… Read More »Un-launch
…are not necessarily our own. We think they are, but the majority of the time, they are influenced by outside sources. Those outside sources have an agenda, usually to sell something. It could be an idea or a product or… Read More »The decisions we make
It’s just something they really don’t teach. Or rather, don’t allow our children to experience much of. We are taught to solve problems and given a direct path on exactly how to do it. But what happens when we find… Read More »Critical thinking in the school system
Actually, I am a little. I’ve been so focused on great marketing that I’ve neglected my duty and desire to spread the gospel. When I say that, there will immediately be critics. Those of you that don’t want to be… Read More »I am not ashamed.
If job creation is such a hot topic these days, let’s create some. Not in the sense of starting a company that makes and sells more widgets, but a completely new job that few or no one else has. Today’s… Read More »Job creation
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