I am Jared Latigo, a husband, father and Christ-follower, who's passion is doing things right, doing things intentional and growing every day. I believe that we were all put here for an incredible reason and that our passions are a gift that allow us to fulfill a particular life plan. Also a pretty avid fan of sandwiches.
When you have features for sale, you’re in a race to the bottom. You have to either have the most or have the best or sell it for the least. Very rarely do we see where more features equals more… Read More »Features, Benefits, Results and Emotion. (And how they work inside your brand)
You don’t have to be outgoing with flags and red, white and blue banners to be patriotic. That’s marketing. What you do have to understand is the land in which we live in (if you do in fact live in… Read More »Patriotic
Since we’re on the subject of questioning things, let’s think about it more for a minute. Our entire lives have been spent learning to listen, pay attention and obey the first time. I’m not against obedience by any means. My… Read More »You’re a freak, until you’re not.
When culture tells you to do something, question it. When the media tells you to think a certain way, question that too. As a matter of fact, it’s a good rule of thumb to question everything. Authority, yes. Processes, definitely.… Read More »A time of questions
In some instances, you’re going to find that what you have to sell isn’t for the people you’re wanting to serve. If you have eggs, chickens won’t buy them. They can make their own and they don’t care how awesome… Read More »Selling Eggs to Chickens
Markets are different everywhere you go. In every town. In every state. They vary and it doesn’t necessarily depend on your experience or technique as to whether you’ll appeal the market or not. What will not vary is the consistency… Read More »The worldview of your market (change yours, not theirs)
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